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Status Future consideration
Categories Other
Created by Guest
Created on Feb 7, 2023

Normalizing metrics

Groupon experimenters are looking for ways to normalize certain metrics. We need to have an ability to change the denominator for each metric.

e.g Deal View CTR (deal view/total unique impressions)

Session CVR (units/session)

Deal Purchase CVR (Units/UV)

These are important metrics for analyzing the experiment results.